Bringing your sales training program to a corporate event maybe a great idea, but the cost of hiring a band for entertainment could be prohibitive, if you don’t know what you’re doing. Before we took our training package to the corporate event, we decided to increase our Corporate Event Entertainment IQ (CEE-IQ), and find a dynamic centerpoint, call it a solution, if you will, to the problem of high cost entertainment.
First, we found it was all about location. Creating an event in Houston’s high fashion district meant hiring bands to come long distance from Las Vegas, or Los Angeles, but we had the ultimate in convention center resources. And the weather? Even in the winter, the weather in Houston is awesome… Unless they have high water. High water can be a bit discouraging. But Houston isn’t usually under water.
Your best buffer for sales training is always going to be the entertainment you choose. Why? Because when the training is over, and your sales team goes home to mama for the night, they need something BIG to create a memory. They need a Las Vegas Style Lights and Music night to instill in them a kind of memory that takes them straight to the training they learned at Your Corporate Event.
The top, most profound of all Articles of Sales Training, is the music or entertainment you select to impact your CEE-IQ. The better choices of music, the more your trainees will learn and retain after the corporate event.
Of course, the next on the Articles of Sales Training would be location. I mean, are we talking warm sandy beaches, or ocean waves? Or mountains? Being a big city kind of person, I’m more likely to choose a city like Los Angeles, where oceans and mountains are close at hand. I’m gonna love those views.
The next thing on that CEE-IQ is my agenda. Words chosen always make a huge difference, and when I mention on my sales brochure that we’ll be hosting a Las Vegas Style Dance Band, my people know they can expect that show-girl experience, no matter what venue we choose.
But if I choose instead to say Los Angeles Style Big Band, you can bet they’re expecting a Red Carpet event with limos, lights and celebrities. My CEE-IQ is going to include the word selection, and I’ll choose words that sell.